Website price is mostly a consequence of scope, content readiness, integrations, design work and responsibility for the finished system. Comparing two quotes without normalising those variables gives a false sense of precision.
One Page
Suitable for a narrow offer with a short path to contact. Cost rises when the “single page” quietly grows into multiple audiences, custom calculators, advanced animation or complex content production.
Landingpage
Built around one campaign or offer. The important work is message hierarchy, CTA, tracking, fast loading and a clean mobile path rather than the number of decorative sections.
Firmenwebsite
Multiple services and information pages need architecture, reusable components, SEO planning and a content model that can grow. Multilingual content and custom integrations add real work.
Onlineshop
WooCommerce adds product data, variants, cart, checkout, payments, shipping, transactional email, analytics and more failure states. Hosting and testing requirements are also higher.
What to compare in a quote
Compare deliverables, number of page types, copy and asset responsibility, mobile design, SEO baseline, analytics, training, licenses, support period and what counts as an extra.
Use price as a decision input, not the whole decision
A cheaper build that needs immediate reconstruction can cost more. At the same time, a small business does not need enterprise architecture by default. Match scope to the next 12-24 months of actual use.