Landingpage oder Firmenwebsite: Auswahl für Werbung, SEO und Wachstum

A landing page and a business website can look similar, but they work differently. A landing page focuses attention on one goal. A business website builds a broader information architecture and can grow visibility across multiple topics.

Choose a landing page when

• you are running one campaign,
• you have one offer and one primary CTA,
• you want to test messaging quickly,
• traffic comes mainly from advertising, email or social media.

A business website has the advantage when

• you sell several services,
• the customer needs references, FAQ, company information and separate pages,
• you want to build organic traffic for different search intents,
• the offer will grow over time.

Do not turn a landing page into a mini portal

If one page has 18 sections, five different offers and three equal-priority CTAs, it usually stops being a landing page. A simple website with logical navigation is then the better solution.

Compare One Page, Landing Page and business website scopes.