Przejdź do głównej treści
C//CCREATIVE
COMMERCE

Hinweis: Dieser Fachartikel ist derzeit im englischen Original verfügbar. Die vollständige deutsche Fassung wird redaktionell vorbereitet.

PRODUKT & GRAFIK

Welche Produktfotos fördern Kaufentscheidungen? Sieben Perspektiven

Design the gallery around customer questions: main packshot, second angle, detail, scale, dimensions, use context and the feature that differentiates the product.

← Zurück zur Wissensdatenbank2 Min. Lesezeit
Erstellt von Creative Commerce by PlisnerAktualisiert: 2026-09-19Praxisorientierte Inhalte auf Basis von Quellenmaterial und dem tatsächlichen Leistungsumfang.

A good product page is not a gallery of “pretty pictures”. Each view should remove one customer doubt. Instead of uploading eight nearly identical 45-degree shots, design the set like a short product presentation.

1. Main packshot

The whole product, a neutral background and no accidental props. It should remain readable even as a thumbnail.

2. Second angle

It shows depth and elements hidden from the front. For furniture and equipment, this is often more useful than an impressive close-up.

3. Material or mechanism detail

A seam, hinge, handle, texture or fixing method. This view helps justify perceived quality.

4. Scale

Show the product next to a reference object or in a real environment. A number such as “420 mm” alone often does not give an intuitive sense of size.

5. Dimensions

A technical graphic with the three most important dimensions. Avoid microscopic text and twenty arrows on one image.

6. Use case

Show the product in the scene where it will actually be used. Do not decorate only for decoration’s sake.

7. The feature that differentiates the offer

If the customer should remember one thing, make it this slide: adjustment, load capacity, water resistance, compatibility or mounting system.

The key rule: an image must not promise something the product does not provide. Retouching should improve presentation, not change the specification.

See packshots, retouching and product graphics.

WEITER

Weiterlesen

Wähle einen verwandten Ratgeber oder kehre zur Wissensdatenbank zurück.

Alle Ratgeber →