Generative tools can create images from scratch and edit existing photographs. In ecommerce, however, they provide the most value when they support the product material instead of changing the product itself.
Delegate
- background cleanup and simple scene building,
- canvas extension,
- composition variants,
- ideas for scenes and lighting,
- format adaptation for different channels.
Do not let AI guess
- dimensions,
- the number of components,
- positions of holes and fixings,
- safety markings,
- logos and technical text,
- colour when it is a commercial product parameter.
If the product has documentation, keep the photograph, render or CAD as the source of truth. AI may change the environment, but the final asset should go through the same control as conventional retouching.
Source for the tool capability: OpenAI - Images in ChatGPT.